One billion people use Facebook. That's nearly a seventh of the world, and a huge reach across most countries with access to the Internet. With that comes social media optimization, or SMO. This is something most companies in the 21st century need. It helps them see and be seen where most people spend their time: social media. In this blog post, we'll discuss why social media optimization, or SMO, is crucial to your business' development and why you need an expert in the field to help you manage your digital marketing strategy. Read on for more valuable information to help your company get to the next level. Social-Media-Optimization

What is Social Media Optimization?

You already know what social media is. But what is social media optimization? Like SEO, which stands for search engine optimization, social media optimization helps prime your brand for as many people as possible to see it via social media. It helps build awareness around your brand and product, as well as drives sales from social media users. In a nutshell, it is harnessing the power of social media to make it not exist in a plane that has nothing to do with you, but to exist to your advantage. But what if your target demographic doesn't use social media? Or, what if you're targeting people who are "too hip" for social media? In reality, it doesn't matter, social media optimization is still crucial for your business. Read on for more information as to why that is, even if your core audience aren't social media users.

1. It Increases Your Visibility

One billion people are on Facebook. We've already stated this in the first line of this blog post, but we can't stress that enough. A sizable percentage of those one billion people are going to be your target market, and people that are looking for a product or service just like the one you provide. Like it or not, social media "pushes" ads onto people, and helps people locate you with hashtags, so they may find you even if they're not looking for you. SEO, or search engine optimization, helps get you to the top of Google and other search engine platforms when people are already searching for specific keywords. But people have to actually be searching for these keywords to find you. Social media helps determine what people are already interested in and targets them accordingly. For example, you write romance novels and are advertising your latest offering. Instead of waiting for people to Google them, or to Google your author profile, social media can target people who are already interested in reading romance novels. Now, you've got a new audience tapped in.

2. It Gives Your Business Credibility

Most everyone is on social media these days, especially in developed countries. A business that isn't on social media, fair or not, looks a dated and not with the times. If your business has no social media, it may seem as though your products or services are subpar, or that you don't have the time or budget to bother with it. While the latter may be the case, it shouldn't be an excuse to ignore social media altogether. A business that doesn't have social media simply looks dated and unprofessional these days and is almost as bad as having a Yahoo or AOL account in 2020.

3. It Helps You Tap Into Your Market, Even If You Think They're Not on Social Media

"My customers are not on social media," you may tell yourself. This may because you're offering a service catered to older people who don't use the Internet as often. Or, maybe you're catering to people who are fond of social media detox. You may be surprised as to who is on social media these days. While individuals in the 65+ bracket may not be constantly on their phones, like people under the age of 40, it doesn't mean they're not on social media at all. Many older people have social media to check in on their children or grandchildren, and the few times they log in, they may see one of your ads. Additionally, those who are in the younger set who are on "detox" or who are "too cool for social media" will still use it at some point, whether it be for work or personal use. You also shouldn't underestimate the fact that many people will learn about products from word of mouth. For example, if you market a product that's specifically for older individuals, targeting their children and caretakers may help you make sales. While your target audience may not be as big ongoing online as other demographics, it never hurts to harness the power of social media. And, it gives you one more avenue to make sales while increasing your reputation.

 Social Media Optimization and Your Business

It's all good and well to tell you that you need to focus on social media optimization, but how do you execute it? It does take a lot of time and effort to do so meaningful, and it may take up a lot of your time. That's why Collide is here to help. We can ensure that your business is seen via social media by those who are most likely to buy your product or service. If you're interested in our services, don't hesitate to contact us and discuss our social media management plans further, and how to outsource your digital marketing today.