Anyone who has ever tried their hand at creating an online business knows that the online space is a noisy and overcrowded world. With tons of ads and promotional campaigns all vying for the consumer’s attention, standing out from the crowd is definitely a huge challenge.
Back when ranking on Google was easier, everyone mainly focused on their website’s search engine optimization – keywords were everything. Although SEO is still important today, simply having optimized content doesn’t cut it anymore.
In order to be ahead of the game, businesses need to constantly create high-quality content. To top it all off, they also need to keep their online presence active via social media.
From managing various social media accounts to email marketing, there are just too many things going on. Not to mention the different kinds of formats available all trying to grab the customer’s attention. Pictures, info graphics, interactive games such as polls or quizzes – the list goes on.
But here’s something your competition doesn’t want you to know: videos tend to work very well – especially explainer videos. While you were busy managing all those emails, status updates, photo uploads, and blogs, your competitor might be focusing on getting a video done.
The sad part is, that video might even get better results than all the other formats you’ve been working on. Below are some reasons why explainer videos work:
Storytelling Can Be Done Through Videos
If this is your first time encountering the word ‘explainer video’, you’ve been missing out on a lot. As the name suggests, an explainer video is used to explain a certain idea or topic in a short animated video format. When used with beautiful visuals, grabbing a potential customer’s attention will become a lot easier.
Most marketers make the mistake of using explainer videos as some sort of presentation. However, these videos aren’t only limited to relaying information; they can also be used to tell a story. This could be anything from the company’s brand or the goals and vision of the business.
Through the use of animated explainer videos, businesses have the ability to tug at viewers’ heartstrings. And did you know that creating an emotional connection can potentially turn your audience into loyal customers? Studies show that these customers who are connected to your business are 52% more valuable than highly satisfied customers.
People Pay More Attention to Video
No matter how interesting a piece of written content may be, people will be less likely to read it when it takes up a lot of their time. It is often said that you only have 7 seconds to grab someone’s attention in the online space.Among hundreds or even thousands of people who may visit your website, only a few of them will actually spare some time to read a whole blog entry. The number is even lower for websites who have yet to build a loyal readership.
Alternatively, animated explainer videos are significantly more eye-catching than paragraphs. Have you ever found yourself dozing off to sleep when reading a novel – even if the story was suspenseful and full of action? And yet it’s a lot different when you’re watching the same story as a movie. You’re probably at the edge of your seat throughout the whole show.
Videos Keep an Audience Engaged
The best thing about videos isn’t just in the fact that your audience pays full attention to it. According to a study done by Usurv, viewers are more likely to leave a comment or click the ‘like’ button on a video they enjoyed. They are also more compelled to share a video with their family or friends rather than to share a blog post.
This is simply because videos are more visually entertaining. They are also more easily consumed compared to a lengthy article. Because of this, your audience will also feel well-informed within a shorter period of time.
Social Media Loves Videos
A lot of people on social media are attracted to videos. One culinary website, Tastemade, knows this secret to video marketing all too well. You may have come across their short but sweet, easy-to-follow cooking videos on Instagram. These mini cooking shows can be considered as an example of an animated explainer video. After all, it does teach you how to cook a recipe, step-by-step.
Perhaps it was through their short videos that they were able to gain 5.9 million followers on Instagram! Wouldn’t we all love to have that many followers for our businesses?
In recent years, various social media platforms have been integrating video sharing capacities into their system. Instagram and Facebook, for example, added a Story function for users to share their life updates through video – even status updates are being replaced with videos!
Video Marketing is the Future
There are still a lot of text on the internet – press releases, emails, blog posts and print graphics. But if you look little a bit closer, lots of written content is rapidly being transformed into other forms of media. From podcasts to animated explainer videos, course workbooks to webinars or video learning – it’s clear that the future of the internet is leaning towards video marketing.
If you want to have an edge over your competition, it may be a good idea to think ahead and to have sound predictions of what the future may look like.
Videos Can Help You Rank Better
This may not be a very big secret, especially if you are very familiar with SEO. But just in case you haven’t heard, videos can actually help you improve your online reputation. YouTube is often regarded as the second biggest search engine in the world. Although Google does have ownership of YouTube, they are two very different platforms.
Have you ever noticed that when you make a search on Google, there are times when YouTube videos actually rank higher than websites? Could this mean that videos are a bit better than the standard blog post? We’ll let the search engine results decide.
But here’s what we do know: YouTube is home to a very active community. The level of interaction is a lot higher than any other website. Which means that the more likes a video has, the more valuable it becomes to search engines.
Imagine if your video was able to get a million likes on YouTube. Those likes don’t only mean that you’ve done a great job with your video. They actually build up your online reputation, making you a reliable source of information that a lot of people can trust – now that’s something that could take forever as a blogger.
It Shouldn’t Be That Hard to Create an Explainer Video
There are plenty of beautiful and unique videos out there, enough to make you feel like creating one will take a toll on your marketing budget. But the truth is, it shouldn’t be that difficult to create an explainer video.
Of course, it may prove to be very difficult if you’re planning to create everything from scratch on your own. Save some more time and get results faster by working with a professional explainer video company. An expert should be able to produce the explainer video of your dreams, without demanding a huge bill from your wallet.
Don’t be fooled if your company claims that they’ve spent thousands to have that video set up for them. A quality explainer video doesn’t have to be expensive in order to get big results – you just need to find an explainer video company who have the right skill set to make it work.
Conclusion
Your competition may be one step ahead of you with their video marketing strategies currently in place, but don’t be disheartened. There are still a lot of exciting possibilities just waiting to happen in the video marketing industry.
We think that the future is all about video. As popular social media platforms and websites continue to utilize video technology, there will always be newer ways to market through videos. The most important thing is to be able to adjust to newer forms of media.
Creating animated explainer videos may seem complicated to many people, especially for beginners. However, this should not limit you from experiencing the benefits video marketing can offer. It’s time to partner up with a trusted explainer video company and see how they can help you fulfill your new marketing goals.
I am an entrepreneur, marketing consultant, author and speaker. I help companies and individuals build their brands and convert more leads into opportunities & I love to write content about technology and marketing that help people to grow their business.