Website maintenance is a crucial part of running a successful website. Having an effective website maintenance package in place will help to not only keep your website looking fresh and engaging, but also ensure that it’s functioning at a high level for users. A comprehensive website maintenance package should include features that are designed to prevent and fix issues, optimize performance, and keep your website up and running. Here are some of the must-have features that every website maintenance package should include.
Quality Assurance Testing: Ensuring A Positive User Experience
Website maintenance packages should include quality assurance testing to ensure a positive user experience. This testing should include usability testing, feature and functionality testing, automated regression testing, and browser compatibility testing. Additionally, websites should be tested for compatibility across different operating systems and devices, and be tested for any bugs before they are released. Quality assurance testing should also be performed regularly to identify any problems that may arise with the website as its use and features are updated.
Comprehensive Backup Solutions: Ensuring Data Security And Reliability
A good website maintenance package should include comprehensive backup solutions that ensure data security and reliability. These should include regular offsite backups of all data, backups of the website’s operating system, and backups of the entire website. In the event of a system crash, these backups enable the website to return to a properly functioning state. Additionally, these backup solutions should include automated backup triggers that can be configured to protect against any unexpected loss of data. Such triggers include notifications of databases exceeding a certain size, or of particular files exceeding a specific age. This way, if any changes are made to the website, they can be quickly reverted in case something goes wrong.
Scalability & Flexibility: Ability To Grow With Changing Needs
To maintain their competitive edge, today’s websites need to be able to scale with changing needs. The right website maintenance package should include scalability and flexibility to help ensure that a website can grow as needed. This should include the ability to add or remove computing resources such as servers, storage, and networking. In addition, the website developer should be able to easily migrate the website to any cloud-hosting platform and dynamically allocate CPU, RAM, and disk space as the needs of the website grow. This scalability and flexibility will ensure that the website continues to perform optimally even as user demand increases.
Performance Monitoring & Tuning: Identifying And Resolving Issues
A comprehensive website maintenance package should include customer-focused performance monitoring and tuning services. Performance monitoring will track the performance of the website and detect any issues early, before they become full-blown crises. The website should be tested regularly on various browser configurations to ensure compatibility and consistent performance. Once issues are detected, they should be quickly identified and addressed by the website’s developer. Tuning of the website’s software, hardware, and database should be performed regularly for optimal performance.
Coding & Technical Services: Enhancing Security & Stability
To ensure a website’s security and stability, web developers need to provide coding and technical services that keep the website updated with the latest versions and patched with the most secure set of codes. Website maintenance packages need to provide coding and technical services that can identify and fix coding errors, in addition to regularly updating the website with the latest security patches. Also included in this service should be a periodic review of the code to ensure that the website’s code is up to industry standards and remains consistent across browsers.
Content Updates: Keeping Content Fresh For Engagement
In today’s market, engagement is key to staying competitive. Keeping content fresh and engaging is essential to keeping customers interested and returning to the website. Website maintenance packages should include content updates that update the website with new content, images, and videos. This should include periodic reviews of existing content to ensure that it is still relevant and engaging. Additionally, content should be optimized for SEO, making it more visible to users and boosting web traffic.
Advanced Security Measures: Protecting From Cyber Criminals
Website maintenance packages should include strong security measures to protect the website from cyber criminals. These measures should include multi-factor authentication, regular scans for malicious code, and real-time monitoring for suspicious activities. Additionally, websites should be protected with firewalls and secure authentication methods such as two-factor authentication. The website’s developer should also create a secure backup plan to ensure safety in the event of any system crashes, hacking attempts, or other malicious activities.
Website maintenance packages must include mobile optimization to ensure that the website can be used across all devices, including mobile, desktop, and tablet. This should include responsive design optimization to ensure that the website functions properly across all devices, and the use of mobile-friendly languages such as HTML5 and CSS3 to ensure compatibility. Additionally, websites need to be optimized for retina display so they are sharp and crisp on all devices.
Search Engine Optimization: Increasing Visibility And Reach
In order to be successful, websites need to be visible to their target audience. Website maintenance packages should include search engine optimization (SEO) to increase visibility and reach. This should include regular keyword research to identify keywords that drive traffic to the website. Additionally, the website’s code should be optimized for higher visibility in organic search results and optimized for faster loading times. Other SEO activities that should be included in the package are link building, meta tags optimization, and image optimization.
Responsive Customer Support: Enhancing Customer Relationships
Customer service is essential to creating strong relationships with customers. Website maintenance packages should include responsive customer support that is available at all times. Responsive customer support should include options for live chat, email, phone, and social media. The website’s developer should also provide helpful guides and tutorials to help customers navigate the website, and customer support agents should have a deep knowledge of the website’s features and capabilities. Additionally, customer support should provide timely responses to customer inquiries and escalate them as needed.
Conclusion
The bottom line is that any business looking for website maintenance and support should look for a package that includes all of the above must-have features. These features are essential to ensure that the website is kept up-to-date and running smoothly. Without such features, businesses may find themselves falling behind in the marketplace and unable to give their customers the best browsing experience possible.
I am an entrepreneur, marketing consultant, author and speaker. I help companies and individuals build their brands and convert more leads into opportunities & I love to write content about technology and marketing that help people to grow their business.